Pure Performance. Pure Flavor. The foundation of flavor is the fire no matter what's going on the grill. Truly amazing flavor begins with our hot burning, all natural charcoal. Light smoke and low ash-- nothing but taste. Whether your fire calls for lump or briquettes get straight to grilling with an old favorite like hickory or oak, or adventure into exotic aromatics like olive and almond. Because we care about what we eat, we care about what goes into our charcoal-- only 100% sustainably sourced, all natural hardwood from select artisan producers. Nothing but fire & flavor.