What is Organic BR Toothpaste? a highly effective AND clean way to brush  What is The Pristine Protocol? a 3-step system for optimal oral health and a radiant smile  It Works for whiter teeth, fresher breath, healthier gums, tooth sensitivity, canker sores  It's Clean free of alcohol, glycerin, sodium lauryl sulfate, pesticides, fluoride  It's Organic Finally, an organic toothpaste! And it has NO objectionable ingredients like glycerin, sodium lauryl sulfate, fluoride.  Why Low Abrasion? Progressive dentists are reporting that most toothpastes are overly abrasive for your teeth. use low abrasion Organic BR Toothpaste to nurture and protect your enamel.