What is Organic BR Toothpaste? a highly effective AND clean way to brush What is The Pristine Protocol? a 3-step system for optimal oral health and a radiant smile It Works for whiter teeth, fresher breath, healthier gums, tooth sensitivity, canker sores It's Clean free of alcohol, glycerin, sodium lauryl sulfate, pesticides, fluoride It's Organic Finally, an organic toothpaste! And it has NO objectionable ingredients like glycerin, sodium lauryl sulfate, fluoride. Why Low Abrasion? Progressive dentists are reporting that most toothpastes are overly abrasive for your teeth. use low abrasion Organic BR Toothpaste to nurture and protect your enamel.