Cousin Willie's Simply Better Mauve Popcorn is unique popcorn that is naturally mauve in color and contains Antioxidants. It is a crispy and crunchy kernel that has virtually no hulls. The Cousin Willie's Simply Better brand focuses on Great Taste and also No Artificial Anything. In addition the Simply Better products have fewer calories per cup and are Gluten Free and project verified Non-GMO. Cousin Willie's Popcorn is 100% whole grain and a good source of fiber. Cousin Willie's Simply Better products are available in these delicious flavors- Real Butter, White Cheddar, Sweet & Salty Kettle, and Natural Popcorn with Sea Salt. Also available packaged as good old-fashioned kernels in a re-sealable flip-top jar.