Crispy puffs, warm cinnamon and a hint of maple syrup - this cereal sure is yummy—but it’s definitely not organic… Which is actually the point. In fact, less than 1% of U.S. farmland is organic*. So we worked with QAI to create Certified Transitional, a program that helps farmers transition their conventional farmland to organic. This cereal sources Certified Transitional corn, which means that with each tasty, cinnamon-y spoonful, you’re directly supporting these transitioning farmers. And with 5g fiber, 14g whole grains and 6g sugar per serving, it’s a win-win-win.